
We often go into business and forget to take the time at the beginning to define our corporate values. Values are the guiding principles that direct how we will conduct business and how our customers and the world in general will view our company. Think about the following points:
1. What is the reason for your company's existence?
2. In what ways does it help the world?
3. What would you like to hear people say about your company?
4. How do we treat our people?
5. How doe we treat our customers?
6. What are the guiding principles that affect everything we do?
When you have thought carefully and codified the answers to this question you can begin the process of defining the values of your company.
Values will help you create a coherent presence in the business world. They will broadcast to others who you are and attract a clientele that values the same things you do. It will also help you create a business based on a solid foundation of values.
Regards,
Guy Farmer
Business Coaching